Janell Wysock Textiles

Janell Wysock was opening her first retail showroom and needed a brand update of her logo and promotional materials. She had a logo mark that was designed years ago, and we discussed whether we should keep the symbol as part of the update. Since it was a part of her identity for many years, it was recommended to keep the symbol and incorporate it in a less dominant way allowing her name to be the focal point. Her product is high-quality, fashion savvy, and the updated logo needed to reflect that sophistication, along with a streamlined look and feel that communicates elegance, creativity and a touch of playfulness..